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Silly fashion for Youths are that matter, conscious about their appearance and observe most of the details that may hardly be observed by many adults. What they wear behaves like direct expression of their mood, style, and personality. In fact, the youth is among the most fashion-sensitive sections in the world, and fashion plays an […]

Fashion’s effect on society can transcend clothes and be a rooted dynamism in character. Once said so succinctly by one of the icons of the industry, Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live,

Indian girls’ fashion preferences, in the past few years, about 12.5 crore1 consumers in India shopped online for the first time and since then, they have continued to use e-commerce platforms. These consumers primarily from tier-2, 3 and 4 cities differ in digital literacy, infrastructure, social and cultural factors from the urban populace, who are

Retailing was always an integral part of our society, Indian bridal fashion evolution, it started with the barter system, then invention of currency made it more organized and at around 800BC concept of marketplace started. Later several inventions started making retailing more professional and systematic and during 1890-1920 mom and pop shops started. After the

Best bra styles for sarees is the favorite outfit in every girl’s wardrobe that is best to make waves at any party or function. To make it a hit more detailed attention needs to be paid to the right choice of blouses to go with your saree. The right bra holds the power to enhance

Fashion has major social, economic (each year more than £20 billions of clothes make their way to landfill) and the environmental impact. One of the forms in which we express personality and social identity is fashion, that by determining what people wear affects their position within society than before (Hathorn & Ulewicz, 2008 ). As

Many women have a complicated relationship with bras, balancing both love and frustration. No matter how much you hate their pokes and stabs, you just can’t do without their lift and support. The good part is that, once you know what style, size, and type complement your body, it can significantly transform your life. The

Clothing was developed as a basic requirement for reasons such as health, hygiene and protection of the body from external factors, depending on the earth and living conditions. However, today, clothing has become a means by which people express themselves socially and psychologically. Production purpose of underwear products; in the first years, as in outerwear,

Indian lingerie industry, now, is seeing a growth that is unparalleled. It has undergone a transformational change in the past few years due to availability of brands, changing technology, changing consumer behavior and increased awareness. The Indian lingerie market is growing at a high rate of 24% and is sized at Rs. 56.28 bn. In

Intimate wear falls under the big umbrella of apparel sector. It is estimated that approx. 10% of the consumer expenditure on apparel is on intimate wear. Intimate wear manufacturing in India is still at a nascent stage. This article further explores the status of intimate wear market and potential for growth in India. The Make